Context
Contrast 2020
Client
Fiddler AI
What I did
Branding - Design System - Web Design - Development - CMS Blog
Role
Web designer, Webflow developer
Team
Contrast + Fiddler AI Marketing Team
Intro
One of the pain points that fiddler came to us for, was the inconsistency on their brand. We help fiddler define a more solid brand the represented more their core values, objectives and future.
Variants
Fiddler works with Responsible AI, that is the practice of building AI that is transparent, accountable, ethical, and reliable. We wanted to communicate this in the election of typography, choosing a more humanistic approach.
Fiddler works with Responsible AI, that is the practice of building AI that is transparent, accountable, ethical, and reliable. We wanted to communicate this in the election of typography, choosing a more humanistic approach.
One of the pain points that fiddler came to us for, was the inconsistency on their brand. We help fiddler define a more solid brand the represented more their core values, objectives and future.
During this project we worked side by side with the marketing team at fiddler, developing and amplifying their visual strategy. We developed and designed a whole new branding, visual language, website and blog that was able to translate their objectives into actual pieces of communication that provided value to the users.
We launched the website in July 2020, since then Fiddler was able to raise $10.2 million in new funding and lock more Fortune 500 business as clients.
In October 13 of 2020, Fiddler jumped from 46th place to 37th on The insideBIGDATA IMPACT 50 List for Q4 of 2020. Making it the 37th Company most impactful in the industry.
Arleo
